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Personal MBA Week 16 Plan

This week is all about sales. If you don’t sell something then you will be out of business. That is a fact. If you are following along in the series then I will be writing my thoughts later this week on these 2 books:  SPIN Selling by Neil Rackham (review, audio)  The Ultimate Sales Machine by Chet Holmes [...]

Personal MBA Week 15 Plan

This week is all about marketing. Pay attention, we have 43 things to learn this week. If you are following along in the series then I will be writing my thoughts later this week on these 2 books:  The 22 Immutable Laws of Marketing by Al Ries & Jack Trout (review, audio)  Getting Everything You Can [...]