made-to-stick

Made to Stick by Chip and Dan Heath and My Thoughts

This is the ninth book in the series Learning Together and Leading Together where we are going through the Personal MBA plan curated by Josh Kaufman. Our goal is to get through 99 books this year. Do we read the whole book? Nope. We digest the summary(s) of the book and I give my thoughts and you give your thoughts. Feel free to follow along and comment if you would like.

The best summary I found on this book was found here. Major points of this book are:

The idea is to have ideas that spread.

1.)  Simple: The idea has to be really broken down.  Not a cliché, but a simple understandable morsel that you can cognitively digest rapidly. You have to have an easy to get idea.

2.) Unexpected: Avoid the obvious.  Avoid things that people can see coming a mile and a half away.  A

3.) Credible: It’s a counterbalance to unexpected.  An idea has to be believable.  As much as it is a surprise to people, we have to believe that the idea is true.

4.) Concrete: In addition to being simple, people have to “get it.” People won’t love numbers, but they’ll love real ideas.  The myth that someone wakes up in a bathtub full of ice missing a kidney stuck with people because it appealed to the senses. It seemed believable.

5.) Emotional: You want to believe in something.  you want to feel the emotion of something.

6.) Stories: Stories sell. People can understand them, relate to them and remember them.  A series of facts and figures isn’t remembered without having a story be in context.

Main idea of the book: If you are going to build or start a company then it must be wrapped around a great idea that will spread.

 

My Thoughts: I have 5 bad ideas a day. Just ask my wife. She will confirm this with no problem. Every now and again I have a good idea. That might be once every other week or maybe once a month. Then I have a great idea. Yes it happens. Not often but it has happened. Knowing the difference between a bad idea, a good idea, and a great idea is the key to starting great companies, non-profits, or even projects.

I really enjoyed the ideas of this book. The simplicity of this book was great. Being able to understand the 6 main principles was also a treat.

If you are following along I want you to start writing down your ideas. The bad, the good, and maybe the great. Get your list of 100 ideas. Don’t judge the idea until you get to 100. Then start to break down the ideas. See which ones have legs. See which ones you wish you would have never thought of. Sift through them and decide which if any are worth chasing after. When you find that idea then tell 5 friends. If they tell another 5 people about your idea then start that company. You might just have something.

What did you think of this book?

 

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5 Responses to Made to Stick by Chip and Dan Heath and My Thoughts

  1. Jason T. at #

    I do love the Heath brothers. Their other books, “Switch” and “Decisive” are great reads as well.

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