to, an price thicker.

Orange Week Peeled: Strategy

Here is what has to say about Strategy and I quote

INTEGRATE STRATEGY: Two combined influences create synergy
Align leaders and parents to lead with the same end in mind

Have you ever thought about those orange traffic cones? You know, the things used in your parking lot to help direct traffic and show people where to go. It’s really amazing how a few pounds of orange thermoplastic and rubber can control the direction of a two-ton car. Hundreds of automobiles are guided every day by the strategic placement of those orange cones.

It’s kind of like your leadership. If you’re a church leader, you have been put in a position to lead families in a specific direction, and it’s probably a good idea to spend some time figuring out where you want to lead them. Whether you like it or not, a few misplaced parking cones can confuse a lot of people and lead to some nasty wrecks. You need to make sure that everyone who leads with you is leading in the same direction.

Nothing can cause havoc like multiple parking cones scattered across the pavement by independent leaders pointing people in different directions. Frequent communication between all those in charge is essential to avoid potential collisions. If we are going to be effective at creating synergy, we have to sometimes think like the guys who wear orange and know how to handle those orange traffic cones. They have embraced a couple of basic principles:

– Traffic cones exist primarily to show people where they should go.
– Traffic cones were designed to work together to have greater influence.

It’s the idea of integrated strategy.

What does that look and feel like at Horizon Community Church?  It means that the Children Ministry and Student Ministry meet together at least every other week.  It means that we have a scope and sequence that doesn't just think of one ministry but encompasses preschool through high school.  It looks like multiple ministries working off of the same calendar to make sure we don't over extend the families of our church.  It means that we think about a kid's journey if they track with us from birth but also look at students who might not come into our ministries until high school.  We try our best to work together.  Basically we think about each other and about the family as a whole. 

I'm amazed that not all churches do this but they don't.  It makes things easier.  It makes things easier to communicate.  It makes it easier for families.  

Does your staff do this?  Do you have a strategy? 

Posted via email from matt mckee Other media may be on the posterous site. Clink link if you are interested.

5 Responses to Orange Week Peeled: Strategy

  1. Kenny at #

    I love the parking cones illustration. Reggie uses cones in his Essence of Orange talk with this same subject, but a totally different take. What you said makes a lot of sense.

  2. and… I’m stealing the parking cones.
    my parents don’t read your blog or, so I’m set 😉

    (seriously, I’m stoked you shared that. glad your a part of this week’s project.)

  3. I’m just getting around to reading Think Orange and was reading about parking cones today. Once you’ve drunk the orange kool-aid, it is hard to imagine why a children’s minister and youth minister wouldn’t want to be on the same page or at least communicate regularly.


  1. Orange Week: Integrated strategy -

    […] Strategy – Kenny and Matt really spoke to the definition of what Integrated strategy is. While Jonathan and Kendra spoke of […]

  2. Orange Week Recap -

    […] Matt McKee […]

Leave a Reply

Powered by WordPress. Designed by WooThemes