ROAR and North Point Community Church Launch ParentStuf

This past Sunday ParentStuf was announced at North Point Community Church.  ParentStuf is not just an app but a complete communication strategy using cutting edge technology.

Here is what Kendra Fleming, Children’s Pastor of North Point, had to say on the North Point Kids blog.

This year we launched a NEW strategy to connect with our parents.

We dabbled in the world of social media with our parents last year and this year we decided to jump in and give it our full attention.

We want to partner with our parents. We BELIEVE that they are the greatest influencers and leaders of their kids. It’s our goal to be their greatest fan and biggest supporter.

We want to make it easy for parents to talk to their kids about God’s Big Ideas all week long at home. So, we decided to make a concerted effort to place everything they need to know right in the palm of their hands. We also believe that most parents want to work  in simple connections to spiritual things at natural times of the day. They want it to be comfortable. And we believe those small connections multiplied day after day in a child’s life will add up to something big.

We currently have 5 campuses. It’s also our desire to make our relationship with families feel personalized to their campus. We want them to easily find events and information that they need as it relates to their campus and as it relates to what their child is learning.

Here’s what we did:

1. Created a twitter account for each campus.

We created: @gwinnettkids, @brownsbridgekid, @buckheadkids, @northpointkids, and @watermarkekids

Goal: To interact with parents and connect them to the information that they need. We also want to make it easy for us to solve problems or answer questions.

2. Created a facebook page for each campus.

We created: Gwinnett ParentStuf, Browns Bridge ParentStuf, Buckhead ParentStuf, North Point ParentStuf, and Watermarke ParentStuf

Goal: This is a landing page that will push parents to our enviornment specific pages – Waumba Land, UpStreet, KidStuf. This allows our campus pastors to personalize any announcements by directing parents to facebook.

3. Created landing pages for existing facebook pages. (Waumba Land, UpStreet, KidStuf)

Goal: To create a friendlier welcome and to give parents easy access to all 3 pages from one location.

4. Created ParentStuf Blog. (www.parentstuf.org)

Goal: To create a place to inspire and equip parents to talk to their kids (or play with their kids…or pray with their kids) about God’s Big Ideas.

5. Created ParentStuf App. (for iphone, ipad, droid)

Goal: To put simple ideas into the hands of parents and make it as user friendly as possible. We want to connect parents to this information in a simple, helpful format.

This was a really big project that required the hard work of a team of creative geniuses. It was such a pleasure to work with Matt McKee and the entire ROAR team. I can’t recommend them enough.

Here’s a little more information about ROAR! Our mission is simple – to see as much faith based content on mobile platforms as possible. We currently develop iPhone, Android, Blackberry, and HTML5 apps for non-profits and those that serve non-profits. We also believe that mobile apps and social networking can’t be separated. We want to help support your cause by getting the message, vision, and mission onto the one device that people carry with them where ever they go, their phone.