For Mobile Giving week on my blog, today’s Sign Wednesday will feature one element you can add to your signs that can have a huge effect on your response rate: QR codes. A QR code is a square black & white code that a person’s smartphone can read and then it will automatically take them to whatever website that code directs them. This can be really convenient for people who see your sign, advertisement, billboard, whatever, and just whip out their phone and immediately react. No needing to write down a phone number or remember to look it up later. Here are some great examples of people using QR codes on signs in the mobile payment realm. Click the images to go to articles with more information.