The Split Bread restaurant in San Francisco has a QR code on each table that takes you to their site where you can view the menu, place your order, and pay for your meal.

Sign Wednesday: QR Codes

For Mobile Giving week on my blog, today’s Sign Wednesday will feature one element you can add to your signs that can have a huge effect on your response rate: QR codes. A QR code is a square black & white code that a person’s smartphone can read and then it will automatically take them to whatever website that code directs them. This can be really convenient for people who see your sign, advertisement, billboard, whatever, and just whip out their phone and immediately react. No needing to write down a phone number or remember to look it up later. Here are some great examples of people using QR codes on signs in the mobile payment realm. Click the images to go to articles with more information.

The Split Bread restaurant in San Francisco has a QR code on each table that takes you to their site where you can view the menu, place your order, and pay for your meal.

In Australia, the Parkmobile system has QR codes on their signs to allow you to pay for your parking meter via smartphone.

Bank of America is testing a program with partner Paydiant that will allow retailers to print a QR code on the receipt that people then scan with their phone in order to make their payment. This way the waiters/cashiers never handle the customer’s credit card.

Burger King is testing a program where you download their free app and load credit onto it. Then, just scan the QR code at the register when you order, and it will automatically deduct the amount from your BK credit.

City Harvest, a food rescue organization in New York, puts their QR code on their advertisements. Scanning the code will take a person to the mobile site where they can learn info, watch a video, or make a donation.

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